Selection

There are millions of wines and many regions throughout the Continents of the World. Many notable vineyards produce high quality vintages; however, the perfect marriage for wine selection in a commerce is a love of wine and the business sense to make good choices. John has infinite knowledge of the most noteworthy wines – from the most celebrated vineyards to the small and very exclusive ones – he is in a strong position to offer excellent advice on selection and pricing.

Procurement

Once the phase of selection is done, we turn to the logistics of buying and acquiring the cases. John can offer advice on quantities and prices so that you are able to create a splendid cellar that is also lucrative and has longevity.

Maintenance and Inventory Control

Similar to food, the acquisition, efficient use of and preservation of wine is crucial in planning a cellar. Keeping wines well-stored and in temperate environments will add life to your inventory. An expert and wine connoisseur, John will give you tried and true insight on how to best manage this task. He is also very open about the pitfalls of managing a cellar and keeping tabs on the inventory control. A cost hazard, the bottles must be preserved and inventoried soundly.

Measurement

John can offer traditional advice on measuring/portion control in the bar setting. There are also suggested software programs and tools that are available.

Sales Promotions

Maximization of the cellar’s inventory and an understanding of wines’ best maturity dates are fundamental to keeping a tasteful cellar. Promotions on mature wines or new wines can be excellent marketing tools in any restaurant business. The Public Relations aspect of good promotions will draw business in for a glass of wine and dinner thereafter. John considers marketing to be his ally, and he is a wonderful fountain of knowledge in his promotional recommendations.

Tastings

Much like promotions, wine tastings are wonderful and effective ways to market your venue. This simple wine tradition can be an excellent leverage to revive existing clients and bring in new ones. There is a distinct art to holding a successful wine tasting, though, as well as an economy of scale to respect. John is blessed by many years of his own personal experience and can be the guiding hand you rely upon for creating an event that not only shines, but guarantees income.

Pairings

John is both a seasoned patron of the best wines and a true gourmand. His elegant, yet progressive palate makes his an ideal source of novel or classical ideas on the very best pairings for wines and menus. Allow yourself to be instructed by a true professional in this domain. You will not regret it.